The King Cycling Goal
Great looking, long lasting designs that perform like the market leaders and have you looking and feeling good from start to finish.
The King Cycling Story
When buying a quality kit meant spending more than some bikes are worth, we realised there was an imbalance in the market. We wanted to look good and feel comfortable without the price tag, so we went on the hunt for the best materials globally, put together by talented people with simple but stylish designs.
Read more about our journey and vision to provide quality, affordable cycling wear to riders of all skills and commitments.